It is therefore undeniable that quality data is an essential prerequisite to establishing a good relationship marketing !
Thedata quality & GDPR auditwill give you a bigger picture of your data, ensure their GDPR compliance and to identify evolutions and actions to implement.
More specifically it will involve:
Identifying used and unused data sources
Auditing currentprocessing chains and/or those to be implemented to ensure data is true and valid
Eliminatingrisk factors related to poor data quality
Deliverability: a document from the audit will be presented during a meeting. It will contain a note with general guidelines.
