In this contexte, the challenge is to have an enlightened view of your CRM plans : for example, making the most of your data capital, understanding customer background and customer lifecycle, using all lines communication...
This audit of your CRM plans will help you make a real inventory and identify growth levers to activate immediately.
What are the goals of this study ?
Deliverability : a document from the audit will be presented during a meeting. It will contain a note with general guidelines.